Handcrafted chili oil made in Chicago.

Educate diners about a condiment they might not know of through the vehicle of a micro-doc about the history of the condiment.

We focused on crafting hand-made documentary material that showed the founders warmth & personality - and combined this with product photography that looked delicious but still maintained an organic feel. Using the history of the condiment campaign, we created a package of content for Chilee Oil to share across platforms. The main brand film connected the intriguing history of condiments to the story behind Chilee Oil. We produced a collection of cut-downs and short reels further exploring the origins, flavors and uses of the brand. Product photography was woven in the doc-style pieces and was further used as texture and blank-templates for social posts and web design.