![](https://assets-global.website-files.com/64bd76daa9b631252433d70e/65a8184aa962d7df13cbb1fd_chilee-oil-end-logo-black.png)
Handcrafted chili oil made in Chicago.
![](https://assets-global.website-files.com/64bd76daa9b631252433d70e/659dbb3011c9a94372f6317d_chileeoilcasestudy.png)
The Challenge
Educate diners about a condiment they might not know of through the vehicle of a micro-doc about the history of the condiment.
Project Overview
We focused on crafting hand-made documentary material that showed the founders warmth & personality - and combined this with product photography that looked delicious but still maintained an organic feel. Using the history of the condiment campaign, we created a package of content for Chilee Oil to share across platforms. The main brand film connected the intriguing history of condiments to the story behind Chilee Oil. We produced a collection of cut-downs and short reels further exploring the origins, flavors and uses of the brand. Product photography was woven in the doc-style pieces and was further used as texture and blank-templates for social posts and web design.
What We Did
Creative Development
Post-Production
Production
Strategy
Our Work