Capture the joyful spirit of the new product in a launch video, and show viewers how to use it in an accompanying instructional video.
We were tasked with creating a launch video for a new product line, Open. We devised a visual metaphor for the product – a continuous shot, displaying the filtering process as the surroundings transformed. The video takes viewers from inside an apartment to an outdoor garden party, a nod to the slogan, “restore wine to its natural state.”
What We Did